Canton Fair. The China Import and Export Fair. The industry expos in Shanghai, Shenzhen, Beijing, and Guangzhou. These are the rooms where deals get made, where buyers touch your product, where your competitors shake hands with your future customers.
And you’re 8,000 kilometers away.
Flights, visas, jet lag, a calendar that says no. So you miss the show — and quietly lose the quarter’s best opportunity.
What if you could attend anyway? Not by watching from a screen, but with a professional team physically on the floor, running your booth, talking to visitors, and collecting real business for you?
That is exactly what CAXWAY’s Exhibition Representation Service does.
What CAXWAY Does at a China Trade Show
CAXWAY is your personal butler in China, your company’s office in China, and your all-around assistant and secretary in China. For exhibitions, that means a trained local team stands in for you — before, during, and after the event:
- Booth operation and professional product presentation;
- Live interaction with visitors in Chinese and English;
- Business card and lead capture for every qualified contact;
- Real-time video calls so you can speak to key buyers on the spot;
- Photography, video, and live streaming of your booth and the show floor;
- Competitor, pricing, and market intelligence collection;
- Full post-show reporting and follow-up support.
No matter which city the exhibition is in — Guangzhou, Shanghai, Beijing, Shenzhen, or any trade fair across China — the CAXWAY team goes.
The Complete Process: 3 Phases, 16 Steps
Phase 1 — Before the Show (Weeks 4 to 1)
- Exhibition selection & registration. Tell us your industry, your market, and your goals. CAXWAY identifies the right shows — or you name the one you want — and handles registration, badges, and all formalities in your company’s name.
- Goal setting. We define exactly what success looks like: number of qualified leads, target buyer profiles, products to feature, and priority regions. You approve the plan before anything starts.
- Materials & sample shipment. Your brochures, samples, banners, and giveaways are shipped to our China warehouse. CAXWAY inspects, inventories, and transports everything to the venue — on time, in one piece.
- Booth planning & logistics. Booth space confirmation, display setup, power, lighting, and signage. Our team handles venue coordination so you never deal with Chinese venue staff across time zones.
- Pre-show outreach. We notify your existing and target buyers that your company is exhibiting, and arrange appointments in advance — so the booth is busy from the first hour.
Phase 2 — During the Show (The Event Itself)
- Setup & product display. The team arrives early, builds the booth, arranges samples, and prepares demonstration stations exactly per your brief.
- Professional presentation. Trained representatives present your products professionally — in Chinese, English, or your language — answer technical questions from prepared materials, and never improvise beyond your instructions.
- Live interaction with you. When a key buyer arrives, we connect you instantly via video call. You speak directly to the decision-maker, in real time, as if you were standing there.
- Lead & business card collection. Every visitor is logged: name, company, role, interest level, and next action. Cards are photographed and digitized the same day — no lost paper, no forgotten follow-ups.
- On-the-spot follow-up. Hot leads receive immediate attention during the show, keeping your company top-of-mind while the event is still running.
- Intelligence gathering. While you’re sleeping, we walk the floor: competitor booths, pricing, new products, and market trends — documented with photos and notes.
- Daily reporting. Every evening you receive a same-day report: visitors, leads, meetings, and highlights, with photos and video. You always know exactly what happened on the floor.
Phase 3 — After the Show (Weeks 1 to 4)
- Full report & lead database. Within days, CAXWAY delivers a complete report: qualified lead list with contact details, meeting summaries, competitor analysis, and photo/video archive — organized and ready for your CRM.
- Follow-up communication. We draft and send bilingual follow-up emails to your leads on your behalf, and handle the first round of replies so momentum is never lost.
- Sample & order logistics. Samples to ship, orders to place, goods to collect — CAXWAY arranges packing, delivery, and export logistics with trusted partners.
- Long-term pipeline support. Every lead is tracked. When a prospect is ready, we arrange the next step: factory visit, video meeting, or business negotiation — with the same team that met them at the show.
Who Is This Service For?
- Manufacturers and brands that cannot travel to China for every exhibition;
- Trading companies that need a professional, bilingual presence at Chinese trade fairs;
- Buyers and sourcing teams that want to scout suppliers at a show without being there;
- Startups and SMEs that need exhibition impact without the cost of a full travel team;
- Any company that needs someone reliable on the ground — to attend, collect, report, and follow up — within the bounds of Chinese law.
Compliance First
Every engagement is executed in full compliance with the laws and regulations of the People’s Republic of China, and in accordance with the applicable laws of the client’s home jurisdiction. CAXWAY does not bypass event rules, impersonate your company in any unlawful way, or take actions that could expose your business to risk. Booth representation is always performed under a clear, written service agreement.
Get Started
Tell us which show you want to attend — or ask us to recommend one. You’ll receive a clear plan: show details, budget, timeline, and exactly what the team will do at each of the 16 steps.
Your booth, your brand, your leads — handled in China, while you stay home. That’s the CAXWAY way.
